Give every channel a clear role in the customer journey.
Your website should be the dependable destination, search should capture active demand, and social channels should build attention and trust.
Use consistent offers, service descriptions and brand language across your website, search listings and social profiles so customers do not receive mixed signals.
Track enquiries, calls, forms and other meaningful actions rather than focusing only on impressions or follower counts.
Review which channels bring useful visitors and customers, then refine content, landing pages and campaigns around what is actually working.
Allow optional Google analytics and advertising tools? You can change your choice at any time.
